a group of friends in a skate park wearing sustainable t-shirts from 138 streetwear brand

138 Dubai and reinventing the Essentials T Shirt

A girl is wearing a tie dye shirt and leaning back on a wall

138 Brand Story

By: Yours truly, Mahmoud Al Juaidi - Creator

The idea

138, also known as One Three Eight, is a lifestyle brand that combines sustainable fabrics with positive mantras. To minimize harm to the planet, we make t-shirts with limited waste and without harm to animals. Our mission is to reinvent the classic essentials t-shirt and provide an eco-friendly alternative to everyday clothing. We hope our clothing inspires you to be kinder to yourself and the planet.

Check out the One Three Eight signature Everyday Essentials T Shirt

Flowers to Fashion

138 was originally intended to be a flower delivery business. Conceptualized at a time when people, friends, and family members were separated from their loved ones when social distancing was the new normal. Long story short, life happened. After a long journey of pivots and soul searching, I decided to launch 138 anyway but this time, in hopes of addressing the rise of fast fashion fueled by the recent surge in trends and the increased access to e-commerce globally. The best way to address this was to reinvent the daily essentials t shirt. 

Spreading love and kindness, one t-shirt at a time.

Even though we’re not selling flowers, the aim is to continue to amplify the voice of kindness through our merchandise, and our essentials t shirt and bring people together through the foundational belief that connection in whatever form that may be, is ultimately what truly matters. We believe in the power of small actions to make big changes—it's not about being perfect or doing everything right; it's about doing your best every day and being open to growth along the way.

Reinventing the essentials t shirt


The essentials t shirt is the perfect go-to item in your wardrobe. Made from 100% organic cotton, it's soft and breathable, built to last through years of wear. The subtle kindness design isn't flashy—it's just timeless, which is why we think this shirt will be with us forever..

No matter your personal style, you can rely on the essentials t shirt to be the perfect go-to item in your wardrobe


Whether you're going for a laid-back look or something more fashion-forward, the everyday essentials t shirt is a classic staple that you can wear with anything. It's also a great addition to your wardrobe—and it'll last for years!


The best thing about this simple everyday sustainable tee is its versatility. The fabric is soft and lightweight, making it perfect for layering. You can also wear it alone if you're looking to keep things casual.

Stitched with the world in mind - the essentials t shirt shirt is made from certified organic cotton that has been spun, woven, dyed, and finished sustainably.


The Essentials T Shirt is made of 100% organic cotton that has been spun, woven, and finished sustainably. The factory is powered by renewable energy and the water used to dye the cotton is collected from a local source and reused. By purchasing this shirt you're helping us support our planet in more ways than one!

Think Planet

As a sustainable brand, we live by the mantra "think planet." We've made it our mission to take care of the environment, and we do so in a three-fold way. First, we make sure that all of our products including the essentials t shirt are produced responsibly. This means only fair labor practices. Second, we ensure that all of our materials are certified organic, recycled, or reused whenever possible. We're constantly looking for ways alongside our manufacturing partners to make our products more sustainable by recycling and reusing as much material as possible, especially for the essentials t shirt. Finally (and perhaps most importantly), we work with Shopify's Planet to offset all deliveries purchased through our site.

Spread love and kindness with the essentials t shirt


In our pursuit of reinventing the essentials t shirt, we hop to make it your go-to item in your wardrobe. Made from certified 100% organic cotton, and 100% kindness.

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